LA 97.1 Interview [10/28/13]

What is going on and it's Michelle LA's 97-01
Radio is what you're listening to first
Thing I walk in the door and right
Behind me here he is Kanye West

What up

How are you?

I'm awesome

I know you're doing a ton
Of interviews right now, this
Is the first time you've been to Amp radio
So I have to say thank you

Okay, awesome

This is pretty major and, I don't know, you
Probably have no way of knowing this
But the very first song I ever played
On amp radio, about four years ago
Was "Paranoid"

Well thank you very much

Absolutely we're huge fans around here

Thank you, I appreciate that

Thanks for coming in so what's
The story behind all
Of a sudden we're seeing you in front of
Us? Because you haven't done a
Whole lot of these
Kinds of interviews but now here you are
So we're thrilled to have you here you just
Feel like going out and saying hello?

Yeah, that's it

That's awesome i dig that so you're out on
The Yeezus tour right now which, first
Your album is awesome the live show sold
Out at Staples on Saturday night
You got another one
And then you've got Anaheim on Friday
So tell me a little bit about what to expect
At the tour stops, because like I just told
You before we went on the air
I saw a little bit of the clips
But I feel like it doesn't do
It the justice of actually being there and
Experiencing the show in the moment

Yeah even if I explain ityou know it's
Just like creativity central it's an
Example of like what DONDA can do
- that's my creative company
- it's an example of what happens
When you put amazing thinkers in
A room together and eliminate what they
Normally do and all the
Cliches that people slip into and challenge
Everyone in that room to
Come up with something completely new
And that's what is, completely new you know
We we experiment with things
And they get better, and it's going to
Get better as it goes, but if I have an idea
I just do it i just go for it

Yeah that's cool
There's a certain fearlessness about
You which I really dig do you feel like
You get crap for that a little
Bit? The people misunderstand you?

Yeah I'm not fearless, I just have
Courage, bravery like I have fear
But I overcome my fear i know
How to swim through backlash i
Know how to float, i can tread water through
Backlash i don't care
About backlash if anything, because it's all
Given me power negative, positive
It's all energy and I can use energy

What really inspires you? I know
You're really creative in so
Many different arenas but what
Do you look for, what would spark you?

God number one inspiration
God how can you get something to the
You know the greatest he's the
Greatest creator of all time
So - if you're being creative
- my greatest inspiration is
God he made our universe you know? So you
Look that far and say, "if you gotta push
Hard to create on a more major scale
" nothing is more
Major then the creator he's given
Us the power of free
Will and the ability to create our own space
Right

Sometimes people say like
"it seems like you're
Not satisfied with just creating music
" well look at what
Howard Hughes did, look what David Stern did
Look what
Steve Jobs did, look what Da Vinci did
Look what Michelangelo did i have
This platform now at
Age 36 to really put out a
Lot a creative ideas certain
People who are not giving me
A shot or not backing
Me, and I can meet with all
The billionaires in the world
And people just look at me like it's not me
Like I haven't created what I've created

So I had to apologize to all the guys in
The world for my engagement
Because I turned up
So much on it, but when you go on Jimmy
Kimmel and say, "hey I'm a creative genius
" I don't think people really
Understood what I was
Talking about so let me make it so
Y'all can understand what I'm
Talking about when I
Say "creative genius" because that's my title

Do you think you're misunderstood in
That aspect? Do you
Think people just take things the wrong way?

They just never heard it before they
Never tasted that flavor yet

I just think it's awesome because you have a
Certain thing about you that you say what's
On your mind and your true to yourself and
I think a lot of people don't
Yeah and that's what is if I
Say, "hey I'm a creative genius
" I don't know any other way
To explain what I do and
The way I think up things and the way I have
To fight to get ideas out, had to
Fight to get my record deal
I'm fighting to be able
To make clothes, I'm fighting to be able to
Make films it's mixing creativity
With the fight, like an athlete

I've had so many of my
Dreams come true i'm getting
Married to my dream girl, I have a family
I have good friends around
Me, I've had some opportunities and what
I realized is my greatest powerso
If you asked me a question
Before, "why am I coming, why am
I speaking, " I'm not a billionaire i
May not be the richest
Person on the planet, I might not
Be the most attractive guy, i
Might not be the most liked
But I - right now - because
Of "New Slaves" and because of
The position I've always taken
Have the most powerful voice by a
Mile and I'm going to
Use that i have a trillion
Dollars worth of voice

I hang out wit my the girl and my
Daughter everyday there's no place
I'd rather be
So now even when I was thinking about
The things I'm creating or the
Things I'm doing in business
My biggest goal is to be able to get home to
My family so even, as I'm thinking about
Things I'm doing for the future
It's like how can I set it
Up so I can just be
My daughter's soccer coach how can I
Put myself in that position?

I can't imagine you showing up
At the soccer game
I just think that would be awesome

A new Kanye West mini van
See that's a partnership
You could get on board with right there

Well DONDA
We want to create everything we have a
Perspective on things you see
Touch, taste, and feel, just the
Quality of life we want to
Improve the quality of life
It is a product, experience
And content company so
A form of content could be
Yeezus that is a form
Of content experience could be the
Concert you went to
A product could be the Yeezy's
Those are examples of things
That a collective of creative
People have put together

One thing I also want to stress
Is that the most genius thing
About the way I create is to
Create with other geniuses to
Get out of their way it's not
A matter of ego related to
Any ideas it's just, who has
The best idea? We, actually
Are really not ego based in any way
These are things that people put up
To confuse you or distract you
From what it actually is at this
Point it's Michael Jordan time, it's time to
Go six championships in and let people know
This is what we're doing we're
Creating at the highest level i might
Not be the number one rockstar
But I will be and create
The number one creative company
The post internet Disney the
Post internet Ralph Lauren